Friday, May 11, 2012 at 11:44AM We are collectively breathing a sigh of relief at the weather in NYC today...enough rain! So, to celebrate, we all turned up wearing some sunny shades of color today!
Come visit us at the showroom this afternoon!
Treat yourself :)
-Chinae and the DESIRON Team
Monday, May 7, 2012 at 04:32PM We can't believe we are 15 years old this year. It doesn't seem possible that that many years have come and gone, and we are still here, getting to make handcrafted American furniture in the USA.
This year is going to be especially exciting for us here at DESIRON. It'll be a year with lots of growth, fun projects, and new ideas!
To help us ring in our 15th birthday, come out to our event on the 19th! We've got a beer bar by Cerno, mouth-watering cocktails by Pearl Vodka, chefs preparing food in our very own open kitchen by Electrolux, and treats from Dering Hall, our media sponsor for the night! Also, we are premiering DESIRON Workshop, our super secret new project that evening with designs by Alan Tanksley, Tim Button of Stedila Design, and Laura Bohn.
Come and join us, RSVP@desiron.com!
See you next Saturday!
Chinae and the DESIRON Team
Monday, March 5, 2012 at 05:20PM On a cold blustery day like today, we'd like to curl up on our Darin daybed with a good book, a cup of piping-hot Stumptown coffee, and lay by the fire.
The Darin Daybed
Starting at $3300
Thursday, March 1, 2012 at 02:44PM It's a rainy day here in NYC, so we're taking a day to have a good cup of coffee and doing some inspriation drawings on the gallery floor.
Take a peek!
Alex, working her magic
What are you doing on this rainy day?
Best,
Chinae
Wednesday, February 29, 2012 at 03:06PM Our 5 Questions Series is a NEW monthly spotlight on a particular designer, architect, or manufacturer that we are loving at the moment.
This month, we shift our gaze to the West Coast, where our friends and co-collaborators, Cerno are based. This Laguna Beach based trio focuses on combining the finest in LED technology with the most beautiful design and materials.Oh, and did we mention everything is made in Southern California?
5 Questions with...Cerno:
Q: What non design-related thing inspires the Cerno brand most?
A: Trust, respect, friendship and family is the core of Cerno and where we draw our strength and creativity. However, I think inspiration is more individual. Daniel attributes his love for engineering and design to his Grandfather Steve Lazoruk. Nick has been creating and building since he was a young boy, frequently assisting his dad who was a contractor in town. Nick greatly expanded his archive of inspiration when he was travelling and studying in Europe, while finishing up his degree in architecture. My inspiration comes from my parents, who have always encouraged me to pursue the arts. Out of college I went straight into a suit and tie, and although the corporate world taught me a ton about finance and marketing, it was not until we created Cerno that I think we all were doing what we love and wanted to be doing.
Q: So the word cerno means: -Verb (Latin) 1. To resolve, distinguish, decide, sift, determine, to perceive. How did you guys come upon this or decide on this as your brand name?
A: (Nick) In architecture school at the end of a project critique the teacher would often say – you have not fully resolved x, y, and z or on rare occasions would say a design was resolved. That stuck with me. In architecture, like all design, it was clear that success is measured on many different levels and only when the design has been fully resolved, all levels addressed, did it have that feel of good design.
(Bret) Nick presented the logo that he had created to me and Daniel and explained what the word meant to him and the literal definition and we liked the look and the feel of it.
Q: Since you're based in Laguna Beach...do you have any secret spots in Southern California that you'd like to share with us?
A: There are a lot of secret spots in Laguna and the rest of the State, but they would not be too secret if were to share them with you. When we were in High School we would frequently sail to a little cove on the Island of Catalina about 30 miles from Laguna, often we would have the cove all to ourselves for an entire weekend. Whether secret or not it was amazing and where we share a lot of memories. And of course there is our favorite beach in South Laguna (no names, it has already become too crowded). If anyone comes and visits we can show them some good spots.
Q: So, there are three of you, who are practically like brothers...do you guys ever get into any fights because of that? If so, about what?
A: Honestly we really don't fight, that is not to say we do not have disagreements/debates , but our disagreements don't elevate to fights. We are all very stubborn, which can make for some animated and heated debates, but this stubbornness is also what makes Cerno so strong. Cerno is the culmination of the best of what the 3 of us bring to the table. No debate is ever left unresolved and there is a lot more laughing that goes on at Cerno than fighting.
Q:What's next for Cerno?
A: Rest hopefully... No we are still going strong and working long hours in order to grow the business and continue delivering fresh new designs and products to our customers. We are working on a few new sconces and ceiling mounted fixtures. They are just concepts on paper now, but we are planning to prototype them over the next couple weeks and unveil several of them at HD EXPO in May.
+++
Check out Cerno's NEW video to learn more about the company and brand as a whole, HERE.
Also, see our collaborative designs with Cerno, on our website or visit the DESIRON showroom to see the full Cerno line.